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Research papers

Seeing is believing

The advanced technology of Eye Tracking is used to understand one of the most antecedent marketing options, advertising in Out-of-Home media. The subtlety and misattribution of traditional survey responses to Out-of-Home is by-passed with Eye...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Cassandra Thomas-Smith, Greg Barnett
October 21, 2010
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Citation

Thomas-Smith and Barnett (2010a, October 21). Seeing is believing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/seeing-is-believing